2017 All-Star Game

This concept was inspired by the recently announced 2017 MLB All-Star game logo. While the logo is great, It felt disconnected from the previous years styles. This is a personal branding exercise for the event. The MLB logo is simply for placement. This project is not affiliated with Major League Baseball.


Branding

MAIN LOGO

MAIN LOGO

ONE COLOR LOGO

ONE COLOR LOGO

TEXT ONLY LOGO

TEXT ONLY LOGO

TEXT ONLY LOGO GRAYSCALE

TEXT ONLY LOGO GRAYSCALE

PALM TREE PATTERN

PALM TREE PATTERN


Animated Neon ASG Logo

Since the logo is inspired by the neon of Miami. It only felt right to animate the logo.

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Tickets

The tickets would feature an embossed logo

 

National League & American League Jerseys

These jerseys would be used for events like the Home Run Derby, Players wear their team's jerseys during the actual ASG. The Palm Tree Pattern can be seen on the sleeves of each jersey.


All-Star Mini Cooper Countryman

The ASG Mini would travel around the Miami Area promoting the event. The Mini features a bright orange palm tree pattern and orange neon lights.


 

Light Pole Banners

Neon inspired Light Pole Banners featuring the ASG logo