L.A. Sparks

Re-Brand Concept

 

The Los Angeles Sparks is a Professional Women's basketball team that plays in the Staples Center in the heart of Los Angeles. Their brand is in need of an update and this is my concept for a refreshed identity. The idea was to modernize the brand, remove the green from their colors and introduce a dark gray into their color pallete.

 

New Logo

Old Logo

 

Identity System

Main Logo

Main Logo

Secondary Mark

Secondary Mark

Word Mark

Word Mark

 

Uniforms

 

HOME Uniform

 

Click To Zoom

 
 

ROAD UNIFORM

Click To Zoom

 
 

Alternate Uniform

 

Click To Zoom

 

Stadium Take Over

To unveil the new brand, this is what the stadium would look like to create hype around the identity

 

Center Court Logo

 

Merchandise

foamfinger.jpg
Shirt.jpg


This project is simply a personal project and is not associated with the LA Sparks or the WNBA.