One of my tasks while working at the Patriots / Kraft Sports and Entertainment has been to help brand their new E-Sports team, the Boston Uprising. The Boston Uprising is one of the newest teams in the Overwatch League created by Blizzard Entertainment.
The mark is a B contained within a U shape to represent Boston and Uprsing. A new and unique take on the conventional sport monogram. The logo is also intened to represnt a shield shape.
The logo can be found during game broadcasts, on the team uniforms, and on the Blizzard Arena displays, along with multiple uses in the consumer video game. (Downloadable content for fans in game)
MORE WORK COMING SOON
The logo and all work examples shown on this page is property of Kraft Sports and Entertainment.
All photography and in game examples are property of Blizzard Entertainment.