Boston Uprising

Branding / Social Media



One of my tasks while working at the Patriots / Kraft Sports and Entertainment has been to help brand their new E-Sports team, the Boston Uprising. The Boston Uprising is one of the debut teams in the brand new Overwatch League created by Blizzard Entertainment.

The mark is a B contained within a U shape to represent Boston and Uprising. A new and unique take on the conventional sport monogram.  The logo is also intended to represent a shield shape.

The logo can be found during game broadcasts, on the team uniforms, and on the Blizzard Arena displays, along with multiple uses in the consumer video game. (Downloadable content for fans in game)



In-Game Characters With Uprising Branding



Merchandise designed by the Overwatch League featuring the Uprising Shield Logo


Social Media Design


Logo Usage in Blizzard Arena

Photo Credit: Robert Paul/Blizzard Entertainment

Photo Credit: Robert Paul/Blizzard Entertainment



2018 Playoff Run

The inaugural season and inaugural playoff for the Uprising was a unique opportunity. During the season we focused the Uprising brand around the yellow and blue from the color palette. That left us with black and white which weren’t as highlighted. We decided to go all in on the black and white color palette because they were colors from our uniform and also were a nod to the Barclays Center where the OWL 2018 finals were being held. (Home of the Brooklyn Nets)


Playoff Announcement Graphic

View this post on Instagram

🆙 next: playoffs.

A post shared by Boston Uprising (@bostonuprising) on


Playoff Starting Lineup & Gameday Graphic

View this post on Instagram

It all comes down to tonight.

A post shared by Boston Uprising (@bostonuprising) on


Iphone Wallpaper


Limited Edition Playoff Shirt


The logo and all work examples shown on this page is property of Kraft Sports and Entertainment.

All photography and in game examples are property of Blizzard Entertainment.