BU.jpg
 
 

Boston Uprising

Branding

 

One of my tasks while working at the Patriots / Kraft Sports and Entertainment has been to help brand their new E-Sports team, the Boston Uprising. The Boston Uprising is one of the debut teams in the brand new Overwatch League created by Blizzard Entertainment.

The mark is a B contained within a U shape to represent Boston and Uprsing. A new and unique take on the conventional sport monogram.  The logo is also intened to represnt a shield shape.

The logo can be found during game broadcasts, on the team uniforms, and on the Blizzard Arena displays, along with multiple uses in the consumer video game. (Downloadable content for fans in game)

 

 

Merchandise

Merchandise designed by the Overwatch League featuring the Uprising Shield Logo

 

Social Media Design

 

Logo USAGE in Blizzard Arena

 Photo Credit:  Robert Paul/Blizzard Entertainment

Photo Credit:  Robert Paul/Blizzard Entertainment

MORE WORK COMING SOON

 

The logo and all work examples shown on this page is property of Kraft Sports and Entertainment.

All photography and in game examples are property of Blizzard Entertainment.